Every business is well aware of the need for marketing and using ads to attract new clients. One of the best areas to focus your marketing efforts is on the internet, but not all internet ads are created equal. How can you use your ads to convert clients instead of annoying the people who see them? Here are a few tips that can increase the effectiveness of your ads in getting people to purchase your products.
Know Your Audience
The most important thing when it comes to creating good ads is to know your audience and what they are interested in. It won’t do you any good to run an ad campaign on a social media that your intended audience doesn’t use. Do the people that you are targeting prefer videos or pictures? Do they respond better to jokes or identifying a solution to a problem they have? The answers to these questions can help you figure out the type of ad that you run.
Once you know what type of ad you want to run, it is important to get the timing right. There have been plenty of studies done on when different demographics use the internet the most, so schedule your ads to run during the peak times for your demographic. This will give you a better chance of hitting the people you want to see your ads.
Keep it Simple
When it comes to designing your ad, make sure you stick with an easy concept. Too many elements will make it confusing or overwhelming, not to mention it can make it look pretty unprofessional. Viewers may not understand your message and they will move on to the next thing that is easier to understand.
The trick is to keep your ads simple. Simplicity and minimalism are in fashion these days, and you should keep it in mind when designing your website as well as an advertisement. The critical factor here is to ensure that you reduce the number of page elements and have just one call to action. Also, don’t let the text of your ad or website spread all over. Keep the text row narrow and focused. This will help people understand what you want them to do.
Keep Their Attention
Once you have managed to get the attention of the potential customer, the challenge is to keep it through the end. Different things work for different brands and products, but there are a few fundamental rules set that you must not skip. If your ad has a lot of text, make sure the text is broken up into small chunks that are easy to read quickly. Use different colors or font sizes to break it up.
Your biggest focus should be on the design of your ad. As mentioned earlier, you need to keep it simple, but it still needs to be eye-catching. Make sure you use images in your campaign but be careful to not use too many images or images that don’t match your message.
Fulfill Your Promises
Getting someone to click on your ad is only half the battle. Once they get to your website, you need to make sure that you are fulfilling any promises that your ad made. The best way to do this is to build a custom landing page for your ad campaign. The landing page is the page on your website that people will arrive at after they click on your ad. If this page has nothing to do with your ad, it won’t look good for you.
When building your landing page, there are a couple things that you need to keep in mind. First, your landing page needs to load quickly and be easy to use. Google gives preference to websites that load quickly and provide a good user experience, and you will find that you have a better experience if people can use your website easily. You should also use this space to expand on the information you based your ad on, and include a clear call to action. This can be something as simple as signing up for an email list or it could lead to purchasing your products.
Develop a Brand
Your ad needs to match the feel of your business and your website. Ads are a great tool for building your brand and helping people begin to associate your business with a certain style of content. If possible, use a similar design for your ad and your landing page that connects the two, so it doesn’t seem like a pop-up ad. Getting people to click on your ad is almost like making a virtual sale, and if the message on the landing page is not consistent with the ad, it will give out a feeling that the after-sale service is terrible. The most important thing is that people feel like your company is consistent with what is important to you.
There are endless marketing strategies to help you achieve your business goals when it comes to advertising, but converting ads to customers doesn’t have to be super complicated. Make sure your ad is appealing, not annoying and that people get what they see when it comes to your business. This will encourage people to trust you and invest in your products.
