We often hear that there are two categories of products: those who sell themselves and others. The reality is really quite different; whatever the usefulness of a product, it is necessary to accompany it with a marketing strategy to bring it to light among its competitors.
In today’s ultra-competitive economy, design is a significant differentiator to stand out and make itself visible to its prospects. This is why it is essential to couple the messages of your marketing campaigns on the internet with a coherent visual. Here are three tips that will help you lay the groundwork for your campaign and help you understand how to use design to sublimate it.
Know Your Target
You have invested a good part of your capital and your heart in the creation of a product; it is now time to make it known to those who are best able to buy it. To do this, you will have to define very precisely your ideal client and find the best way to get in touch with him and arouse his interest.
Banner Advertising: This brand knows its target clientele perfectly – young women who take care of their look – and gives birth to a real desire with banners advertising elegant, sexy, trendy. You can consult the digital marketing experts for this work.
Gather all the elements that will allow you to describe your client as best as possible: his profile, his geographical location, his age, his education, his income, his buying habits, his needs, his motivations etc. You can refer to this article to help you in your segmentation .
Once it has been clearly drawn, you can think about how you are going to approach it. What messages will you use? What visual style will you choose to seduce him? The marketing channels on which you will develop your campaigns (smartphones, display, email, social networks …), the colors you will select and the messages that you will convey will directly decline characteristics of your target.
Use Different Marketing Channels
Before the internet, marketing campaign opportunities were much smaller. You could choose print, mail, radio, television, phone, or door to door to get your messages across. Since the advent of the web, websites, emails, social networks, smartphones, have greatly complicated the possibilities of communication. The challenge for you will be to choose wisely the channels on which you will most likely find your target customers. These will surely be multiple.
Facebook Cover Of The Julius Store, See The Contest Here
Typically, if your customers are older (60 years and older), you will use traditional channels, while if your target is made up of young single “connected”, you prefer social networks or you adapt your advertising campaigns to small screens ( tablets, smartphones). A good knowledge of your consumers buying habits will allow you to choose the most relevant channels.
Create A Story
Nothing sells better than a good story. Your marketing campaign should focus on telling the story of your product and highlighting its key strengths. This is called Storytelling . By building a narrative frame around your product, you will control the vision and feel of your target. This will allow you to engage your consumers, play with their emotions, and involve them in the design of your product to encourage them to buy.
