Creating A Memorable Business Card: What Works and What Doesn’t
There is so much one can do with a business card to make sure you and your business are not easily forgotten. A business card is one of your most valuable marketing and network tools. It is important to be a bit creative, while also staying professional. Using a standard template will just make you blend in with the rest of the crowd and your card might end up in a pile of dozens. It is also important to like your own business cards, which would make you eager to share while networking. Here are ways to make your business cards memorable.
We all have tons of those white and black business card with no creativeness to it. How about you go for a solid red background? It will stand out from the masses and is easily recognizable. Instead of searching for a paraphrase service, focus on the creative side first.
It is not necessary to add a picture to your business card, but it does have benefits to do so. You might find that you relate easier to those with a picture of themselves on their business cards. When someone looks back at your card, they might recognize your face before your business name. This serves as a trigger to remember the conversation and what your business is all about.
Instead of the plain smooth surface of a standard business card, add some texture by selecting unique printing materials. The feel of your business card would definitely stand out amongst the masses. It is a great way to have some fun in the selection process and the satisfaction of knowing you are taking your business seriously.
When we think of business cards, it is usually in the same rectangular shape. What you could do is step outside of the box and change the shape. Many people are becoming very creative with this process. You can use circles, triangles and whatever you want. There really are no rules. The shape of the business card is probably one of those things that goes back decade and no one knows why. Now it’s time to get out your paraphrasing help / 100 and focus on the content.
If you have a business that is trading internationally, you might want to do a few in foreign languages. You would be surprised how much people appreciate this. If someone cannot read or understand the content of your card, it becomes a useless item. Make sure you communicate clearly with every client or potential client.
One of the biggest no’s in creating a relevant business card is to make sure the content is perfect. There are not many words on a business card, but make sure you pay attention during the proofreading process. It would be a shame to have tons of business cards printed, only to realize there is a typo. Rephrasing a sentence online is very easy and should always be an option when something just does not sound catchy.
Paying extra attention when it comes to creating a business card is going to repay you in many ways. You can also redo your cards when they run out and do something creative again. See it as an investment in your business.