As a business, your first digital impression is your website. To meet the needs of your users, you should always strive to improve the quality of your site. For you to experience higher conversion rates and increased user engagement; you should be able to combine functionality, and aesthetics of the website.
For all organizations, especially an internet marketing company, you strive to increase your chances of return visits. Luckily, one can create a high-end design website with development tools that allow for drag and drop designs. The tools include Squarespace and Wix.
Though some trends could be experimental and fleeting; these are some of the hottest designs to follow in 2018:
- Responsive
This concept has been in place for a while now. In the coming year, Google is set to roll a Mobile First Index. It is where search results will place importance on the mobile version of your website. Statista revealed that a significant percentage of website traffic comes from mobile users.
The number of mobile users accessing websites in the world increased from 35.1% to 43.5%, that is, in 2016. Most visitors will visit your site from a link on social media, using a phone or a tablet.
You should, therefore, scale your website design Boca Raton, to cater for this. You should also consider AMP (Accelerated Mobile Pages). It is vital to your site as it allows it to load quickly, on mobiles.
- Vibrant Colors
Use of color brings life to your website. However, you shouldn’t use bright backgrounds with bright colors. The visual vibration that may arise due to the use of such designs will result in eye strain of the user.
No matter how great your content is, chances are, you may not get a return visit. You can apply the use of vibrant colors in gradients and duo-tone images. Add to your brand experience by bringing energy and excitement into your designs.
Bright colors make a big difference in a flat design. More and more websites are adopting vibrant colors to their models. They have a powerful impact on users when viewed in high definition.
Catch the attention of your audience using designs and colors that stand out.
- Variable Fonts
It emanates from a joint project between big names in the tech and typography word. That is, Microsoft, Google, and Adobe. It allows typeface designs to take a new form.
In that, one single font behaves like multiple fonts. You don’t have to call different fonts in your CSS. No more will you rely on a handful of typefaces when delivering your content.
You can also use bold fonts. It helps the user focus on the content. You can easily convert an enjoyable user experience into a paying customer. By scaling the size of your typography, you won’t be affecting the site’s performance, unlike images.
- Sticky elements
With the increased emphasis on mobile-friendly websites, it is no wonder that sticky elements have become a trend. When you hold your mobile, its position caters to the bottom placement of navigation items. For desktop platforms, the navigation is at the top.
Therefore, to make the experience of mobile users comfortable, anchoring the navigation at the bottom makes it convenient. One doesn’t need to readjust their grip to select an item at the top of the design.
It also makes it easy for your viewers to react, the moment they are inspired. It is the norm for apps and sites to use sticky headers and footers. As the users scroll down your content, they are ready to interact, and you are prepared to serve them.
- User Friendly
For successful SEO companies Boca Raton websites, you should place more emphasis on its usability. Users find sites with images and intuitive designs, as more appealing than those without the same features. Your users should be able to find their way around the website.
I can bet that many of you have been frustrated by websites that do not have intuitive navigation designs. You probably wouldn’t want to pay the site, another visit. So, why would your customers?
For you to set yourself apart from your competition, your design should be able to load quickly. It allows the user fast access to the needed information. No one wants to wait around for a page to load, especially if you are on a deadline.
AMP strips down the code and runs scripts in parallel to allow the pages to load instantly. It is an open source coding standard.
Conclusion
In website design, tapping into the user experience is necessary for a company website. You can revamp your site to meet the needs of your users and cause them to come back, using appealing designs.
