7 Ways Marketers Can Optimize Their Company’s Online Presence With Live Chat

Optimizing your online presence is one of the most important steps you should take for your company, because it will help you generate more leads that you can convert into customers. People will find you easier to deal with and you will spread the word about your company much faster.

Even if you have a brick-and-mortar establishment for your company, you also need to have an online presence because, even if people want to come and visit your store or office, they are still going to look you up on the internet first. A strong online presence definitely means more business, and there are a number of ways to optimize it and make it easier for people to discover you.

One of the best ways to accomplish that is with live chat. The use of live chat for website is very beneficial, but you need to know how to set it up properly and use it effectively. Here are the top ways every marketer can use live chat to optimize their company’s online presence.

Create a Unique Live Chat Design

The design of your live chat is no less important than the design of your website. Your live chat button, as well as the chat windows, need to be distinctive and clearly visible, but also very appealing to the eye. You should make sure that the colours used in your live chat design are the same as your brand colours, because it is very important that you maintain brand consistency when building a strong online presence.

Customizing your chat box and making it really unique will help your customers actually notice it. If it doesn’t catch their eyes the moment they come to your website, but instead completely blends in with the rest of your site, they may not be able to contact you easily. They would have to call you or send you emails, and not everyone wants to do that.

Make Your Chat Box Available on Every Website Page

If you think that adding your live chat box only on your site’s homepage is enough, think again. What if someone landed on some other page on your website? What if they didn’t really notice the live chat option on your homepage before heading to another page, where they found themselves in need of your assistance? Perhaps they did notice your chat box, but wanted to browse through your website before asking for someone’s help with a particular issue.

This is why one of the best practices for live chat is to make it available on every page across your website. That way, your customers and prospects will know that someone is always there to offer a helping hand and, as a result, you will get much more conversions.

Use Proactive Chat Strategically

Proactive live chat can be very beneficial but only if used properly. If you constantly send proactive live chat invitations, you may irritate your customers and prospects, who may see you as someone who’s only looking to close as many deals as possible. Instead, use specific triggers, such as customer time on your website and navigation history, so that you can effectively target your visitors.

If you are smart with proactive live chat, you will definitely generate more leads and increase your sales and conversions, ultimately improving your online presence and building a stronger reputation.

Make Your Live Chat Mobile-Friendly

Just as it is crucial that your website is optimized for mobile devices, it is equally important that your live chat is mobile-friendly. If a number of people visit your website via their mobile devices, only to find out that your live chat is not available for their devices, they may simply find what they need someplace else.

If you don’t want to risk losing a lot of customers and revenue, don’t think only about desktop users, but make sure that you meet the needs of mobile users as well by making your live chat mobile-friendly.

Include Live Chat Links in Your Emails

Adding live chat links to your emails can also be a very beneficial way to improve your online presence. If you add those links to your email signatures, you will make it quite a lot easier for your email subscribers to contact you. With a simple click of a button, they will be directed to your website, where your live chat box will be waiting for them to type in their questions.

This is great for your email marketing campaigns, as you will easily let everyone whom you target know that you are available for them, should they need any kind of help regarding your business. They will know that they can contact you without having to send you emails or dial your call center.

Integrate Your Live Chat with Facebook

As a marketer, you certainly know how social media, especially the dominant Facebook, can impact one’s online presence and help generate more leads and conversions. Even those who are the least savvy know that. However, are you using social media to their full potential to increase your online presence?

One way to achieve that is to integrate your live chat with Facebook, since that way your customers will be able to connect with you much easier. They don’t need to come to your website in order to use your live chat there, as they can do it on Facebook.

Make the Use of a Chatbot

Chatbots are now very sophisticated, as they use a high-level AI that makes them completely indistinguishable from humans in online conversations. If you use a chatbot, you won’t have to worry about not being available for your customers 24/7. Your chatbot will always be there to help anyone in need, and they won’t even know they are not conversing with your agents.

Therefore, your online presence will not be negatively affected, but rather much improved, precisely because of the 24/7 availability and, more importantly, because your customers will always be provided with the right help they need.
Following all of these tips will help you significantly improve your company’s online presence, so make sure you start applying them as soon as you can. The ProProfs Live Chat for Website will enable you to seamlessly apply all of these tips, and more, so feel free to take it for a test drive, and we guarantee that you will not be disappointed.

Robin Singh

Robin is a Technical Support Executive. He is an expert in knowledge management and various Knowledge base tools. Currently, he is a resident knowledge management expert at ProProfs. In his free time, Robin enjoys reading and traveling.

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